LinkedIn Changes are Here to Stay

Paula Brand

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How are you coping with the major changes being implemented on LinkedIn?

After conferring many sources about the changes, I’m finally getting to test things out first-hand, since my account has now been converted. I am finding some things better but not all is good.

There are so many changes, it’s hard to cover them all in one post, so I will start a series to cover the modifications over time to include:

what’s gone to all users, what’s been removed for free account, what’s still around but different, what you need to know regarding the changes to the profile design and as- sorted modifications that don’t fall neatly into any of the previous categories.

By May 2017, all users should see the new website design including the updated look to the menu bar, home page and profile page (if your profile picture is in the shape of a circle, you have the new look).

In general, the recent changes are an attempt to “simplify” the user experience in order to increase the frequency of user activity. A main focus of this effort resulted in streamlining the platform so that the LinkedIn website mirrors the look of their main App and the profile data is much more collapsed (with options to “see more” as needed).

LinkedIn really cleaned things up and got rid of some features outright, while some deletions are only for free account users. This post is fo- cused on what features and functions have gone away for the majority of accounts. To illustrate, every LinkedIn user has lost the following five features:

• You can no longer add tags and notes about your contacts. I’m not surprised about this and often suggested not to use it in case it ever went away or became a paid feature.

• You can no longer see the names of your followers.

• The introductions feature was dropped. I say good bye and good riddance because it never worked well anyway.

• You can no longer reorder the sections of your profile. Also, some sections have been completely abandoned, such as: Personal Details (birthdate and marital status), How to Contact You, Causes You Care About and Interests.

• The relationship with Twitter has changed. There is still a choice in the Privacy and Settings to adjust your Twitter settings. You can set it to share jobs and news but the ability for your LinkedIn update to create an automatic Tweet seems to have disappeared. Your Twitter handle will still display with your contact info, if you have provided it.

The following features were only removed for free accounts:

• You can no longer make a one-time purchase of InMails. Now the only way to send InMails is to have some type of premium account.

• Lost ability to search by 3rd degree connection - not a huge loss but worth noting.

• Searches are more limited.

Once you are transferred to the new platform, the Advanced Search function is removed for free accounts and even to individual premium users (i.e. Career and Business Premium accounts). Corporate platforms retained this feature. With the free account, you can still run searches with filters but the functionality is more limited (for example, you can no longer search using key- words and now you must search by geographical location rather than zip code). Finally, you are limited to a certain number of searches each month.

Well that does it for the functionality that has gone away with the new LinkedIn platform. In the coming issues, I’ll cover what’s still around but different, the many changes affecting the new profile design and other miscellaneous LinkedIn developments.