CPAD Network

Entrepreneurship Workshop for Coaching and Counseling Clients Who Are Considered Self-Employed

Building a Private Career Counseling or Coaching Business for Coaches and Counselors Who Want to Start or Expand their Private Practice

Entrepreneurship Workshop Content
One-Day Workshop

NEW THIS YEAR: One Workshop - Two Areas of Focus

Coaching Clients Who Are Considering Self-Employment

As more and more career clients are considering the option of self-employment, it is important that their counselors and coaches have the tools and knowledge to give the clients accurate and constructive feedback on:
- The advantages and disadvantages of self-employment
- How personality fits with with a variety of entrepreneural roles
- How individuals’ backgrounds compare with the background of successful entrepreneurs
- Where to establish an office by investing little of no money
- Identifying and targeting potential customers
- Developing a market niche and positioning the individual as an expert
- The four levels of marketing and selling services and products
- Spend less money on advertising and how to get free publicity for a business
- How to obtain “passive” income
- Marketing the services of other professionals
- How to “mystery shop” potential competitors
- Setting fees and how to collect them

Building A Private Career Counseling or Coaching Business

In addition to using the points listed above with their clients, these are also critical elements for the career practitioner who is starting or expanding a private career coaching/counseling practice. Consequently, many of the teaching exampels used in the workshop presentation will be consistant with the entrepreneural role of Career Coach. In addition to responding to the questions of the workshop attendees, the instructor will include the following case study presentations: (1) How to save a company money by providing career consulting services that will decrease employee turnover and (2) How to save an
organization money by providing career consulting services that revitalize “stagnated” employees.
The content of this workshop is based on the more than thirty years that the instructor:
Operated and managed a successful private career counseling practice
Founded and managed a multi-office executive outplacement firm
Established a model organizational career development program
Provided career consulting services to dozens of Fortune 500 companies
Served as an executive coach in the Silicon Valley
Developed and marketed four popular career assessment instruments

This program is designed to give attendees an awareness of proven techniques to use with their clients who are considering self-employment or to build and expand their own career counseling/coaching/consulting business.

Workshop Fee: $250; $225 for JCTC Alumni and $200 when taking adjoining JCTC workshop. The fee includes lunch, refreshment breaks, course materials and the certificate. Workshops begin at 9:00 am and end at 4:30 pm.

During a 35 year career, Dick Knowdell established one of America's first successful corporate career development programs, instituted an internal employee assistance program, directed a Silicon Valley corporate training and employee development department, established an executive outplacement consulting firm and served as an executive coach. Richard L. Knowdell, MS, NCC, NCCC, CCMF, is the President of Career Research & Testing, Inc., author of Building a Career Development Program: Nine Steps for Effective Implementation (1996) and co-author of From Downsizing to Recovery: Strategic Transition Options for Organizations and Individuals (1994). Knowdell has taught courses in Career Assessment Techniques at the University of California, San Diego and Employee Career Development Techniques to human resource professionals at San Jose State University. He was a member of the Board of Examiners of the United States Foreign Service. He has developed four popular career assessment instruments that have been translated into Russian, Spanish, German, Japanese, Dutch, Swedish, French, Vietnamese and Islandic. In 1979 he founded the Career Planning & Adult Development Network and has edited their Newsletter and Journal. Dick is a past president of both the California Career Development Association (CACD) and the Silicon Valley Chapter of the International Association of Career Management Professionals (IACMP). He was the recipient of the Robert Wegmann Professionalism Award from the Association of Job Search Trainers (AJST) and the 2000 Generosity of Spirit Award from the International Career Development Conference.

For questions and to register contact:
Richard L. Knowdell, Executive Director
Career Planning & Adult Development Network
P.O. Box 611930
San Jose, CA 95161-1930 USA
Tel: 408-272-3085
FAX: 408-272-8851
e-mail: rknowdell@mac.com

Download the 2008 Workshop Calendar (8 page flyer).